Marker Fumes
Pungent Thoughts on Strategy
The same principles that the best stand-up comedians follow also apply to successfully innovating products and services. Click to read the full article on the FastCoDesign site.
This is one of several essays I wrote for Method's "10x10" series, in celebration of the firm's tenth anniversary.
This article examines the parallels between the process of Innovation and stand-up comedy, and the proper role of research to fuel an effective creative process.
Designing the experience before the brand experience. Click to read the full article on the FastCoDesign site.
Good experience design often involves transition zones, whether the environments are built or virtual.
The format of a theatrical overture serves as a good example of how and why this approach can work for your next UX project.
The importance of contextual information in design. Click to read the full article on the FastCoDesign site.
There's never been more data available, and it's all a lot more accurate than it used to be. That doesn't always mean there's more understanding. That's because human perception is an often counter-intuitive system that requires false, "noisy" data to function effectively.
This piece examines the intricate relationships between data, patterns, and perceptions, and the fundamentally different ways experts and novices interpret them. It might help you in thinking about your next UX project.
