Where do new ideas come from?
Well, when a consultant and a client love each other very much.....
One of the best ways to come up with new ideas within your discipline is to do something else. Fortunately, I spend all my time doing something else. That means no matter which category you're in, I can put my experience with just about every other category to work for you.
The result is fresh thinking that you might not have been able to come up with on your own. But don't be embarrassed about that; it's a very natural process that everyone goes through at some point.
Concept Development
Sometimes stopping at a creative brief is not enough. I have experience leading teams in naming, service design, marketing concepting, and other disciplines that will give your creative teams a running start.
Pitch Development
When you're competing for a new assignment, I can help you identify a solid strategic angle to your pitch that will set you apart from the competition, while staying true to your team's unique style.