A skilled strategist and researcher who uses his powers for good

Strategy

Strategy is about matching your intent to market needs and perceptions, and guiding them all towards the alignment that creates the most value for you and your customers.

I develop strategic thinking that will give your creative and marketing teams the freedom they need to run, while insuring they stay on point.

research

I approach research as an aid to judgment, not a replacement for it. 

I can design, field, and analyze a wide range of quantitative and qualitative research methodologies, from informal audits to global multi-language surveys. 

I can also tell you when it's a waste of money to do so.

ideation

Coming up with good ideas is neither an accident nor the inevitable result of a step-by-step recipe.  

It's a learned skill that emerges from working on creatively-driven projects over and over again, until it becomes second nature.

Call me in when your naming project, new business pitch, or product brainstorming needs a shot of adrenaline.